Twelve years in design, but every lead still came by word of mouth.
The client
A solo studio founder in Australia, twelve years designing world-class products, websites and brands. An Apple Design Award winner, and a client list that runs from funded startups, one of the world's biggest fitness apps to Fortune 500 companies.
He knew already design. He needed the right people to know he existed.
The problem
For twelve years, his work spoke for itself, but only to people who already knew him. Leads came by word of mouth. He spent thousands on marketing courses that taught him how to write content, but he just didn't have time and mental capacity to execute it daily. He always ended up posting finished designs with no context to support it, which was not building the authority he had.
That's why he only had 4 inbound leads in years of posting.
What we did
We mined the authority: his projects, his client results, his takes on design and wrote it all with the confidence it deserved, so the right people could finally see who he was.
Every post was built around a real project, rotated across three angles: educational, founder/business POV, and personal. Each one doing one of three jobs: building his authority, making him likeable, or sharing something useful enough that people wanted to pass it on.
Then we made it relentless. Two posts a day, seven days a week, for five months, without missing a single day, it turned his social media into a money making machine. On the side, we ran warm outreach for him directly, landing a wealth-management firm with over $250M under management, off a few messages.
And we took the whole thing off his plate, the writing, the posting, the outreach, so he could get back to what he loves most: design itself.
The result
Inside five months, revenue climbed from around $60K to nearly $90K a month an extra $30K, from content. His audience passed 10,000, inbounds became a weekly, casual thing and he got fully booked.
At one point, a prospect chose him over a well-known SF-based design studio, they'd already worked with before.
In their words
"Definitely validating — clients want to explore us over someone they've already worked with who has 27K followers."
Studio founder, Australia · 5 months in
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