Case study
He had over 200,000 followers. What he needed was someone to do it for him.
A well-known design studio founder in Europe running an eleven-person (now even bigger), seven-figure studio, with a huge audience: over 200,000 followers across X and LinkedIn, built through years of teaching design online. Designers followed him. Founders knew his work. The audience was there. The issue was: he needed help.
Everything still ran through him. The agency, eleven people, a newborn son, a house mid-build, a product launching on the side and content, the most personal part of the business, sometimes forgotten or squeezed in at the last second. And he knew exactly what was at stake: a single post had once brought him three clients and around $100K in extra revenue. He just didn't have the bandwidth to do this 24/7.
We started posting 2x a day, had the entire week written and scheduled every Sunday, so the content went out whether he had a spare minute or not. Wrote everything in his voice so no one would realise there's someone else writing it. Then we closed the loop most skip: we matched his call-booking dates against the content calendar and traced every lead back to the post that produced it.
Nine inbound leads in the first 40 days, with budgets ranging from $10K to $40K. Three projects worth $60K closed in that same month. When we expanded into long-form, the first threads crossed 200,000 and 150,000 views and brought leads of their own. In the end there were 12 leads (that we are aware of).
We've had 3 leads book a call after yesterday's posts. 2 more pending call but I've already followed up with them.
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